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~language:"deu"
~person:"Pepels, Werner"
~subject:"Pricing strategy"
~subject:"Supplier relationship management"
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Pricing strategy
Supplier relationship management
B-to-B-Marketing
12
Business-to-business marketing
12
Lieferantenmanagement
6
Marketing management
4
Marketingmanagement
4
Business-to-Business-Marketing
2
Customer value
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
Kundenwert
2
Advertising
1
Advertising media
1
Advertising planning
1
Capital goods
1
Capital goods industry
1
Commodity market
1
Deutschland
1
Direktmarketing
1
Germany
1
Großhandel
1
Industrial goods
1
Industrieanlage
1
Industriegüter
1
Investitionsgüter
1
Investitionsgüterindustrie
1
Manufacturing plant
1
Product management
1
Produktmanagement
1
Raw materials
1
Rohstoff
1
Rohstoffmarkt
1
Strategic management
1
Strategisches Management
1
Theorie
1
Theory
1
Werbeplanung
1
Werbeträger
1
Werbung
1
Wholesale trade
1
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Collection of articles of several authors
3
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3
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Language
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German
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Pepels, Werner
Kleinaltenkamp, Michael
11
Backhaus, Klaus
6
Voeth, Markus
5
Geile, Andrea
4
Albers, Sönke
3
Jacob, Frank
3
Plinke, Wulff
3
Weiber, Rolf
3
Woisetschläger, David
3
Backhaus, Christof
2
Böttcher, Markus
2
Danzinger, Frank
2
Eiting, Alexander
2
Evanschitzky, Heiner
2
Fließ, Sabine
2
Goldmann, Andreas
2
Günther, Armin
2
Heinrich, Stephan
2
Homburg, Christian
2
Kalka, Regine
2
Krämer, Andreas
2
Kufferath-Kaßner, Stephan A.
2
Kühlborn, Sven
2
Mayer, Dorith
2
Michaelis, Manuel
2
Nolte, Philipp Johannes
2
Püthe, Tina
2
Raff, Tilmann
2
Ratschow, Olaf
2
Sandstede, Christoph
2
Schmidt, Simone
2
Sieck, Hartmut
2
Stock-Homburg, Ruth
2
Totzek, Dirk
2
Weiber, Thomas
2
Ahlert, Dieter
1
Ahlert, Martin
1
Alavi, Sascha
1
Ammann, Paul
1
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Published in...
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Praktische Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
6
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1
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
4
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
5
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
6
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
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