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~language:"deu"
~person:"Schwarz, Uta"
~person:"Séguin, Benoit"
~subject:"Guerilla-Marketing"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
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