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~language:"deu"
~person:"Springer, Christiane"
~subject:"Information behaviour"
~subject:"Konsumentenverhalten"
~subject:"Wahrnehmung"
~type_genre:"Hochschulschrift"
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Information behaviour
Konsumentenverhalten
Wahrnehmung
Automotive industry
1
Brand Land
1
Brand management
1
Consumer behaviour
1
Dr. Ing. h.c. F. Porsche AG
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Industriedesign
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Springer, Christiane
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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ECONIS (ZBW)
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Multisensuale Markenführung : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft
Springer, Christiane
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003688740
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