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~language:"deu"
~person:"Swoboda, Bernhard"
~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
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Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard
;
Samadi, Sara
;
Foscht, Thomas
- In:
Handelsforschung
19
(
2005
),
pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
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