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~language:"deu"
~person:"Vollhardt, Kai"
~subject:"Celebrity endorsement"
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Celebrity endorsement
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Vollhardt, Kai
Huber, Frank
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Meyer, Frederik
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Marketing : ZFP ; journal of research and management
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Helden der Werbung? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
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