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~language:"deu"
~person:"Volz, Ian Pascal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Celebrity-Werbung"
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Konsumentenverhalten
Celebrity endorsement
2
Celebrity-Werbung
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Consumer behaviour
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Music industry
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Musikwirtschaft
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Artists
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Conjoint analysis
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Deutschland
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E-commerce
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Electronic Commerce
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Estimation
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Germany
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Marktentwicklung
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Musikmarkt
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Volz, Ian Pascal
Huber, Frank
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Meyer, Frederik
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Becker, Carsten
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Breberina, Jovica
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Lauper, Patricia
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Berichte aus der Betriebswirtschaft
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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ECONIS (ZBW)
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Musiknachfrage im Internet
Volz, Ian Pascal
-
2011
Persistent link: https://www.econbiz.de/10008989048
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Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
-
2006
Persistent link: https://www.econbiz.de/10003412399
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