//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Wiedmann, Klaus-Peter"
~subject:"Internationales Marketing"
~subject:"Success factor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Success factor
Marketing management
29
Marketingmanagement
29
Deutschland
9
Germany
9
Consumer behaviour
6
Konsumentenverhalten
6
Marketing
5
Strategisches Management
4
Theorie
4
Theory
4
Unternehmenskultur
4
Corporate culture
3
Erfolgsfaktor
3
RFID
3
Strategic management
3
Beziehungsmarketing
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Online-Marketing
2
Open Source
2
Open source
2
Public relations
2
Relationship marketing
2
Social Web
2
Social web
2
Tourism industry
2
Tourism marketing
2
Tourismusmarketing
2
Tourismuswirtschaft
2
Öffentlichkeitsarbeit
2
Akzeptanz
1
Automotive industry
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Graue Literatur
2
Non-commercial literature
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
Author
All
Wiedmann, Klaus-Peter
Bruhn, Manfred
12
Berndt, Ralph
11
Esch, Franz-Rudolf
11
Fantapié Altobelli, Claudia
10
Langner, Tobias
10
Sander, Matthias
10
Meissner, Hans Günther
7
Backhaus, Klaus
6
Müller, Stefan
6
Büschken, Joachim
5
Fritz, Wolfgang
5
Gelbrich, Katja
5
Homburg, Christian
5
Voeth, Markus
5
Bauer, Hans H.
4
Bolz, Heinrich
4
Dannenberg, Holger
4
Hippner, Hajo
4
Meffert, Heribert
4
Merkle, Wolfgang
4
Schramm-Klein, Hanna
4
Wilde, Klaus D.
4
Zupancic, Dirk
4
Artz, Martin
3
Clement, Michel
3
Hausladen, Helmut
3
Hünerberg, Reinhard
3
Hüttner, Manfred
3
Jenner, Thomas
3
Kreutzer, Ralf T.
3
Pezoldt, Kerstin
3
Rüdiger, Mathias
3
Schäfer, Heiko
3
Swoboda, Bernhard
3
Zentes, Joachim
3
Ahsen, Anette von
2
Antwerpes, Sarah
2
Besch, Michael
2
Bollers, Andrea
2
more ...
less ...
Published in...
All
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing, Management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entwicklung eines Erfolgsfaktorenmodells für Messen zur Steigerung der Kundenzufriedenheit
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Kleinod, Marén
-
2008
Persistent link: https://www.econbiz.de/10003729340
Saved in:
2
Potenziale des Einsatzes von RFID-Systemen für das Marketing im Einzelhandel
Wiedmann, Klaus-Peter
-
2005
Persistent link: https://www.econbiz.de/10014011943
Saved in:
3
Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister : innovative Strategien, Konzepte, Tools
Wiedmann, Klaus-Peter
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001748296
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->