Brandolini, Nick; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 3, pp. 8-16
is achievable under the special circumstances of labour leasing, the authors develop the Internal Branding Corporate … corporate culture and incorporates both insights from expert interviews and literature review while being tailored to the … special needs of labour leasing employment conditions. The model shows that brand-oriented behaviour and identification with …