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~language:"deu"
~subject:"Advertising"
~subject:"Markenimage"
~type_genre:"Bibliography included"
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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
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