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~language:"deu"
~subject:"Corporate social responsibility"
~subject:"Kaffeehandel"
~subject:"Kaffeeproduktion"
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Corporate Social Responsibility als Instrument der Markenführung : welchen Beitrag kann CSR für die Positionierung von Kaffeemarken leisten?
Dabic, Marina
;
Mayerhofer, Wolfgang
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 107-127)
.
2008
Persistent link: https://www.econbiz.de/10003785193
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