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~language:"deu"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~subject:"Rundfunkfinanzierung"
~type_genre:"Working Paper"
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Harbrücker, Ulrich
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Wiedmann, Klaus-Peter
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
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