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~language:"deu"
~subject:"Markenimage"
~subject:"Supplier relationship management"
~type_genre:"Article in journal"
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Markenimage
Supplier relationship management
Strukturgleichungsmodell
44
Structural equation model
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Bauer, Hans H.
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Götz, Oliver
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Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
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ECONIS (ZBW)
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1
Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich
Götz, Oliver
;
Tillmanns, Sebastian
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10009161434
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2
Interpersonelle Kommunikation und erfolgreiches Lieferantenmanagement : Analyse des externen Kommunikationsverhaltens von Beschaffungsmanagern auf Basis eines Strukturausgleichmode...
Large, Rudolf
- In:
Journal of business economics : JBE
76
(
2006
)
10
,
pp. 1005-1034
Persistent link: https://www.econbiz.de/10003381705
Saved in:
3
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10001900678
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