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~language:"deu"
~subject:"Personal computer"
~subject:"World"
~type_genre:"Fallstudie"
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Personal computer
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Apple Computer Inc.
1
Brand management
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Corporate culture
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Dintner, Kerstin
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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ECONIS (ZBW)
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Strudel des Involvements : das Fallbeispiel "Apple"
Dintner, Kerstin
;
Falbe, Katrin
;
Kolbe, Sandro
;
Voß, Markus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 87-95)
.
2009
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