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~language:"deu"
~subject:"Produktmanagement"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Business-to-business relationship"
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Produktmanagement
B-to-B-Marketing
33
Business-to-business marketing
33
Investitionsgütermarketing
18
Theorie
15
Theory
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Business-to-Business-Marketing
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Lieferantenmanagement
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Marketing
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Germany
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Marketingmanagement
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Business economics
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International marketing
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Kleinaltenkamp, Michael
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Plinke, Wulff
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1
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
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2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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