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~language:"deu"
~subject:"Werbung"
~type_genre:"Working Paper"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Analyse neuer Werbeformen im Handel
Barth, Klaus
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1995
Persistent link: https://www.econbiz.de/10000560816
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Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
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Wiedmann, Klaus-Peter
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1987
Persistent link: https://www.econbiz.de/10013416631
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