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~language:"deu"
~type:"article"
~type_genre:"Fallstudie"
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Best practice der Markenführung
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
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Aus VIAG Interkom wird o2 : erfolgreiche Migration und Turnaround einer Marke
Schloemer, André
;
Esch, Franz-Rudolf
;
Krieger, Kai Harald
- In:
Best practice der Markenführung
,
(pp. 201-222)
.
2009
Persistent link: https://www.econbiz.de/10003770989
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