//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-business relationship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
6
Business-to-business marketing
6
Business-to-Business-Marketing
3
Deutschland
3
Germany
3
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory
3
Branche
2
Consumer behaviour
2
Economic sector
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Bank marketing
1
Bankmarketing
1
Beschaffung
1
Beziehungsmarketing
1
Branchenentwicklung
1
Brand management
1
City marketing
1
Communication media
1
Consumer goods marketing
1
Dienstleistungsmarketing
1
Direktmarketing
1
Erfolgsfaktor
1
Handelsmarketing
1
Industrial goods
1
Industrie
1
Industriegüter
1
Insurance marketing
1
Investitionsgütermarketing
1
Kommunikationsmedien
1
Konsumgütermarketing
1
Manufacturing industries
1
Markenführung
1
Marketing
1
Mobile Marketing
1
Mobile marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Handbuch
Hochschulschrift
265
Aufsatz im Buch
253
Book section
253
Thesis
221
Bibliografie enthalten
94
Bibliography included
94
Graue Literatur
91
Non-commercial literature
91
Article in journal
50
Aufsatz in Zeitschrift
50
Case study
40
Collection of articles of several authors
40
Fallstudie
40
Sammelwerk
40
Aufsatzsammlung
31
Lehrbuch
31
Arbeitspapier
28
Working Paper
28
Textbook
27
Ratgeber
12
Guidebook
9
Handbook
6
Konferenzschrift
6
Conference proceedings
5
Systematic review
5
Übersichtsarbeit
5
Festschrift
4
Interview
3
Conference paper
2
Fallstudiensammlung
2
Forschungsbericht
2
Konferenzbeitrag
2
Advisory report
1
Bibliografie
1
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Gutachten
1
Sammlung
1
more ...
less ...
Language
All
German
English
7
Author
All
Backhaus, Klaus
2
Pepels, Werner
2
Ammann, Paul
1
Baumgarth, Carsten
1
Tscheulin, Dieter K.
1
Voeth, Markus
1
Institution
All
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
2
Handbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
Saved in:
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
4
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
5
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
Saved in:
6
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->