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~language:"ell"
~language:"eng"
~person:"Belk, Russell W."
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Werbung
Consumer behaviour
52
Market research
9
Marktforschung
9
India
8
Indien
8
USA
7
United States
7
Advertising
6
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6
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Belk, Russell W.
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
69
Dwivedi, Yogesh Kumar
67
Grewal, Dhruv
62
Septianto, Felix
61
Jang, Soocheong
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Pelsmacker, Patrick de
57
Eisend, Martin
55
Paul, Justin
55
Ko, Eunju
50
Laroche, Michel
50
Kaiser, Harry M.
48
Bagozzi, Richard P.
47
Kim, Jungkeun
46
Hollebeek, Linda D.
43
Sharma, Piyush
43
Diamantopoulos, Adamantios
42
Taylor, Charles Raymond
41
Bang, Nguyen
40
Das, Gopal
40
Thaichon, Park
39
Verhoef, Peter C.
39
Rajagopal
38
Vrontis, Demetris
38
Dens, Nathalie
37
Kim, Seongseop
37
Ko, Yong Jae
37
Park, Jungkun
37
Pitt, Leyland F.
37
Gierl, Heribert
36
Wong, IpKin Anthony
36
Burton, Scot
35
Hyun, Sunghyup Sean
35
Rana, Nripendra P.
35
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing theory
4
Research in consumer behavior
4
Journal of consumer behaviour : an international research review
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Psychology & marketing
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1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of China marketing
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JBE
1
Journal of business research : JBR
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Journal of consumer behaviour
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of historical research in marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Qualitative market research : an international journal
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
57
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
Saved in:
3
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
4
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Sestino, Andrea
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
7
The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
8
The Promethean biohacker : on consumer biohacking as a labour of love
Lima, Vitor M.
;
Pessôa, Luís A.
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 483-514
Persistent link: https://www.econbiz.de/10013206649
Saved in:
9
A race to the top : luxury performances and conspicuous consumption at Jatt weddings
Bhardwaj, Rishi
;
Joy, Annamma
;
Belk, Russell W.
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 70-81
Persistent link: https://www.econbiz.de/10014424153
Saved in:
10
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
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