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~language:"eng"
~language:"fra"
~person:"Papagiannidis, Savvas"
~person:"Rauschnabel, Philipp A."
~person:"Vartiainen, Matti"
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Search: subject:"Virtual reality"
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Virtual reality
20
Virtuelle Realität
20
Consumer behaviour
7
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5
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5
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5
Telearbeit
5
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5
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5
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5
augmented reality
5
Ergonomics
4
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4
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Papagiannidis, Savvas
Rauschnabel, Philipp A.
Vartiainen, Matti
Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
15
Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
11
Barnes, Stuart J.
8
Chylinski, Mathew
8
Flavián Blanco, Carlos
8
Heller, Jonas
8
Hilken, Tim
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Fiedler, Marina
6
Haruvy, Ernan
6
Ibáñez-Sánchez, Sergio
6
Mahr, Dominik
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Barhorst, Jennifer Brannon
5
Ciaramitaro, Barbara L.
5
Haenlein, Michael
5
Innocenti, Alessandro
5
Keeling, Debbie I.
5
Lee, Seung Hwan Mark
5
Lehdonvirta, Vili
5
Meißner, Martin
5
Rao, N. Raghavendra
5
Stieglitz, Stefan
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
Bennett, Elisabeth E.
4
Bielen, Samantha
4
Bigné Alcañiz, J. Enrique
4
Chesney, Thomas
4
Chung, Namho
4
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Psychology & marketing
4
Electronic commerce research
2
Mobile virtual work : a new paradigm? ; With 26 tables
2
Technological forecasting & social change : an international journal
2
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of management : JOM
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Leadership in spaces and places
1
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1
SpringerLink / Bücher
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
Understanding the diffusion of
virtual
reality
glasses : the role of media, fashion and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
Saved in:
6
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
7
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
8
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
9
Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.
;
Rauschnabel, Philipp A.
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 83-109)
.
2016
Persistent link: https://www.econbiz.de/10011508961
Saved in:
10
Virtual teams research : 10 years, 10 themes, and 10 opportunities
Gilson, Lucy L.
;
Maynard, M. Travis
;
Jones Young, Nicole C.
- In:
Journal of management : JOM
41
(
2015
)
5
,
pp. 1313-1337
Persistent link: https://www.econbiz.de/10011295694
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