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~language:"eng"
~language:"fra"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Han, Heesup
115
Mattila, Anna S.
98
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75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
62
Septianto, Felix
61
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60
Jang, Soocheong
57
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56
Paul, Justin
56
Ko, Eunju
50
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
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Diamantopoulos, Adamantios
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Sharma, Piyush
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Bang, Nguyen
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Das, Gopal
39
Thaichon, Park
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Kim, Seongseop
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Rajagopal
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Vrontis, Demetris
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Ko, Yong Jae
37
Park, Jungkun
37
Rana, Nripendra P.
36
Wong, IpKin Anthony
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Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
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Verhoef, Peter C.
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Bruwer, Johan
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Dens, Nathalie
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Lim, Weng Marc
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Prashar, Sanjeev
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COVID-19-Consumer Law Research Group
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
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Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Consumer Sciences Research Conference <5, 2011, Bonn>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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National Consumer Council
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New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
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Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of product & brand management
391
The journal of brand management : an international journal
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European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
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ECONIS (ZBW)
49,194
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61
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61
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
62
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
63
Are consumers willing to pay a premium for art-infused products?
Gupta, Mansi
- In:
South Asian journal of business studies
13
(
2024
)
3
,
pp. 348-365
Persistent link: https://www.econbiz.de/10015053738
Saved in:
64
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
65
Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes
De Jans, Steffi
;
Hudders, Liselot
;
Constandt, Bram
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 933-959
Persistent link: https://www.econbiz.de/10015050102
Saved in:
66
Are gamification and consumer happiness the links between gourmet food packaging design and mobile points of sales?
Moutzala, Ioanna
;
Spais, George S.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 986-1028
Persistent link: https://www.econbiz.de/10015049479
Saved in:
67
Are luxury travelers alike? : a qualitative means-end segmentation approach
Zhang, Elaine Yulan
;
McKercher, Bob
;
Tse, Tony S. M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10014633475
Saved in:
68
Are risk attitude, impatience, and impulsivity related to the individual discount rate? : evidence from energy-efficient durable goods
Foudi, Sébastien
- In:
Theory and decision : an international journal for …
96
(
2024
)
4
,
pp. 627-661
Persistent link: https://www.econbiz.de/10014547924
Saved in:
69
Are they humans or are they robots? : the effect of virtual influencer disclosure on brand trust
Muniz, Fernanda
;
Stewart, Kristin
;
Magalhães, Lívia
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1234-1250
Persistent link: https://www.econbiz.de/10014575728
Saved in:
70
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
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