Bakator, Mihalj; Vukoja, Marija; Manestar, Dino - In: UTMS Journal of Economics 14 (2023) 1, pp. 63-73
This paper investigates the changing business paradigm, enterprise competitiveness, and the arrival of Marketing 5 …, internal capabilities, strategic choices, and ethical business practices. Furthermore, the paper delves into the concept of …