Moreira, Jacinta; Silva, Maria Jose; Simões, Jorge; … - In: The AMFITEATRU ECONOMIC journal 14 (2012) 31, pp. 195-206
This article aims at identifying and analyzing the drivers of innovation capacity of marketing in the context of Portuguese firms. From this standpoint, a theoretical framework is considered, which comprises the characterization of marketing innovation, as well as the determinants that underlie...