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~language:"eng"
~language:"rus"
~person:"Yoon, Hye Jin"
~subject:"Emotion"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Emotion
Advertising effects
19
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Humor
12
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Yoon, Hye Jin
Septianto, Felix
15
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Gierl, Heribert
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Sar, Sela
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Wu, Linwan
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Bandyopadhyay, Argho
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Dewitte, Siegfried
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Nallaperuma, Kaushalya
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Poels, Karolien
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Dodoo, Naa Amponsah
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Faseur, Tine
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Huhmann, Bruce A.
3
Janssens, Wim
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Kareklas, Ioannis
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Kemp, Elyria
3
Kidwell, Blair
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Li, Shanshi
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Lwin, Michael
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Mattila, Anna S.
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Morton, Cynthia R.
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Pedersen, Paul M.
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Reid, Leonard N.
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Albinsson, Pia A.
2
Anghelcev, George
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Antonetti, Paolo
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Baines, Paul
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Boudewyns, Vanessa
2
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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1
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
2
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
3
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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