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~language:"eng"
~language:"spa"
~person:"Anderson, Lindsey B."
~person:"Palazon, Mariola"
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Werbemittel
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Anderson, Lindsey B.
Palazon, Mariola
Belk, Russell W.
2
Blakeman, Robyn
2
Broadbent, Simon
2
Childers, Terry L.
2
Delgado-Ballester, Elena
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Geuens, Maggie
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European journal of marketing : EJM
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Management communication quarterly : an international journal
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ECONIS (ZBW)
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Portrayals of the poor on the cusp of capitalism : promotional materials in the case of Heifer International
Clair, Robin Patric
;
Anderson, Lindsey B.
- In:
Management communication quarterly : an international …
27
(
2013
)
4
,
pp. 537-567
Persistent link: https://www.econbiz.de/10010201119
Saved in:
2
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
Saved in:
3
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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