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~language:"eng"
~language:"spa"
~person:"Gierl, Heribert"
~person:"Hyun, Sunghyup Sean"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
138
Brand management
48
Markenführung
48
Luxury goods
44
Luxusgüter
44
Brand image
43
Markenimage
43
Advertising effects
35
Beziehungsmarketing
35
Relationship marketing
35
Werbewirkung
35
Customer satisfaction
30
Kundenzufriedenheit
30
Brand
29
Markenartikel
29
Emotion
28
Australia
26
Australien
26
Advertising
25
Werbung
23
Holiday behaviour
22
Urlaubsverhalten
22
Dienstleistungsqualität
21
Service quality
21
Tourism
17
Tourismus
17
Hotel industry
16
Hotellerie
16
Gastronomie
13
Restaurant industry
13
Designation of origin
11
Herkunftsbezeichnung
11
Perception
10
USA
10
United States
10
Wahrnehmung
10
Airline
9
Fluggesellschaft
9
South Korea
9
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Undetermined
63
Free
4
Type of publication
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Article
138
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
138
Aufsatz im Buch
7
Book section
7
Reprint
1
Language
All
English
Spanish
German
37
Author
All
Gierl, Heribert
Hyun, Sunghyup Sean
Phau, Ian
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Marketing : ZFP ; journal of research and management
11
International journal of hospitality management
10
Journal of travel and tourism marketing
10
Journal of business research : JBR
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Review of managerial science
3
The international review of retail, distribution and consumer research
3
Tourism management : research, policies, practice
3
Tourism management perspectives : TMP
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of sports marketing & sponsorship
2
Marketing : journal of research and management
2
Strategic change
2
The journal of consumer marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Der Markt : international journal of marketing
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
138
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1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
"Buy, wear, return, repeat" : investigating Chinese consumers' attitude and intentions to engage in wardrobing
Phau, Ian
;
Akintimehin, Olamide Oluwabusola
;
Shen, Bin
; …
- In:
Strategic change
31
(
2022
)
3
,
pp. 345-356
Persistent link: https://www.econbiz.de/10013275782
Saved in:
9
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
10
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
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