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~language:"spa"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups : empirical analysis of Turkish immigrant consumers, resident in Germany
Co¸skun, Bilgen
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009173348
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Online advertising for different socio-demographic customer segments, measuring advertising effectiveness for segments by gender, age, culture : vorgelegt von Johannes Graßmann
Graßmann, Johannes
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2011
Persistent link: https://www.econbiz.de/10009590608
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The effects of consumer information processing anouncements on children's perceptions of commercials and products
Christenson, Peter Gilbert
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1980
Persistent link: https://www.econbiz.de/10004731968
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Cognitive reference age among the elderly : a new concept for marketing
Barak, Benny
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1979
Persistent link: https://www.econbiz.de/10004708434
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