//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"und"
~person:"Gilmore, Audrey"
~subject:"KMU"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
KMU
SME
17
Marketing management
16
Marketingmanagement
16
Marketing
9
Entrepreneurship
8
Entrepreneurship approach
8
Business start-up
5
Unternehmensgründung
5
Cultural heritage
4
Großbritannien
4
Innovation
4
Kulturgüter
4
Strategic management
4
Strategisches Management
4
Tourism industry
4
Tourism marketing
4
Tourismusmarketing
4
Tourismuswirtschaft
4
United Kingdom
4
Beziehungsmarketing
3
Competitive advantage
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Tourism
3
Tourismus
3
Wettbewerbsvorteil
3
Einzelhandel
2
Entrepreneurs
2
Firm growth
2
Higher education institution
2
Hochschule
2
Innovation management
2
Innovationsmanagement
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Nonprofit organization
2
Nonprofit-Organisation
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Bibliografie
Aufsatz in Zeitschrift
17
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
Undetermined
Author
All
Gilmore, Audrey
Kraus, Sascha
58
Cowling, Marc
42
Dana, Leo Paul
41
Serrasqueiro, Zélia
40
Audretsch, David B.
35
Franco, Mário
30
Adomako, Samuel
26
Tambunan, Tulus Tahi Hamonangan
26
Yazdanfar, Darush
26
Berger, Allen N.
25
Fink, Matthias
23
Nunes, Paulo Maçãs
23
Vrontis, Demetris
23
Raymond, Louis
22
Smallbone, David
22
Williams, Colin C.
22
Alonso, Abel Duarte
21
Jones, Paul
21
Saint Pierre, Josée
21
Storey, David J.
21
Thurasamy Ramayah
21
Dimitratos, Pavlos
20
Etemad, Hamid
20
Link, Albert N.
20
Zahoor, Nadia
20
Hillemane, Bala Subrahmanya Mungila
19
McAdam, Rodney
19
Moro, Andrea
19
Udell, Gregory F.
19
Wincent, Joakim
19
Durst, Susanne
18
Francioni, Barbara
18
Kuivalainen, Olli
18
O'Dwyer, Michele
18
Saridakis, George
18
Garcia Pérez de Lema, Domingo
17
Haase, Heiko
17
Khan, Zaheer
17
Roper, Stephen
17
more ...
less ...
Published in...
All
Journal of strategic marketing
5
European journal of marketing : EJM
2
International entrepreneurship and management journal
2
Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Technology analysis & strategic management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
11
-
17
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
12
Entrepreneurial and SME marketing
Gilmore, Audrey
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
Saved in:
13
Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey
;
Gallagher, Damian
;
O'Dwyer, Michele
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
Saved in:
14
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
15
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
16
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
17
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->