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~language:"eng"
~language:"und"
~subject:"Marketingmanagement"
~subject:"Preisdifferenzierung"
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Search: "Makienko, Igor"
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Marketingmanagement
Preisdifferenzierung
Consumer behaviour
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Advertising effects
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Marketing
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Werbewirkung
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Discount duration
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Makienko, Igor
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Rixom, Jessica
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Swain, Scott D.
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Journal of business research : JBR
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The international journal of management education
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ECONIS (ZBW)
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Using marketing mix elasticities to demonstrate consumer and producer perspectives in marketing management class
Makienko, Igor
;
Rixom, Jessica
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013535900
Saved in:
2
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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