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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
Saved in:
2
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
3
Medien-Konsumenten: >>Unsere Freunde suchen wir im Internet.<< Oder: Kommt es ganz anders?
Rutz, Michael
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
28
(
1995
)
6
,
pp. 426-429
Persistent link: https://www.econbiz.de/10006488967
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