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~language:"eng"
~person:"Andreini, Daniela"
~person:"Gilly, Mary C."
~subject:"Brand management"
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Andreini, Daniela
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
2
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
3
The role of marketing in ritual evolution
Cross, Samantha N. N.
;
Harrison, Robert L.
;
Gilly, Mary C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10011791114
Saved in:
4
The impact of code switching on service encounters
Schau, Hope Jensen
;
Dellande, Stephanie
;
Gilly, Mary C.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003438217
Saved in:
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