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~language:"eng"
~person:"Apaolaza-Ibáñez, Vanessa"
~subject:"Brand"
~subject:"Werbewirkung"
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Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
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