//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Baier, Daniel"
~person:"Spielmann, Nathalie"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virtuelle Realität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Virtual reality
7
Virtuelle Realität
7
Consumer behaviour
6
Innovation adoption
4
Innovationsakzeptanz
4
Online retailing
4
Online-Handel
4
Augmented reality
3
E-commerce
3
Electronic Commerce
3
Technology acceptance model (TAM)
3
Internet marketing
2
Mobile Anwendung
2
Mobile application
2
Online-Marketing
2
Advertising
1
Aesthetic quality
1
Aesthetics
1
Augmented reality (AR)
1
Brand evaluations
1
Brand image
1
Brand management
1
Consumer behavior
1
Data Mining
1
Data mining
1
Decision
1
Decision-making
1
Dienstleistungsqualität
1
E-tailing
1
Einzelhandel
1
Entscheidung
1
Innovation
1
Interactivity
1
Lead-usership
1
Markenführung
1
Markenimage
1
Marker-based
1
Markerless
1
Media industries
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Author
All
Baier, Daniel
Spielmann, Nathalie
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Castronova, Edward
3
Denegri-Knott, Janice
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Ahn, Sun Joo
2
Al Khasawneh, Mohammad Hamdi
2
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
2
Journal of advertising research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie
;
Orth, Ulrich R.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
Saved in:
2
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
3
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
4
Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.
;
Lockshin, Lawrence S.
;
Spielmann, Nathalie
- In:
Journal of service research
22
(
2019
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
Saved in:
5
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
6
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->