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~language:"eng"
~person:"Bakir, Aysen"
~person:"De Jans, Steffi"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
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Children
12
Kinder
12
Advertising effects
11
Werbewirkung
11
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9
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Bakir, Aysen
De Jans, Steffi
Hudders, Liselot
6
Gupta, Shruti
5
Cova, Bernard
4
Herstatt, Cornelius
4
Pepall, Lynne
4
Sapi, Geza
4
Shankar, Avi
4
Cauberghe, Veroline
3
Hennigs, Nadine
3
Kohlbacher, Florian
3
Moschis, George P.
3
Reiff, Joseph
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Schramm-Klein, Hanna
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3
Stafford, Marla Royne
3
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3
Van de Sompel, Dieneke
3
Wiedmann, Klaus-Peter
3
Yu, Jun
3
Yu, Jungju
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Bagozzi, Richard P.
2
Barber, Nelson
2
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2
Breunig, Robert
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Burguet, Roberto
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2
Chawla, Deepak
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2
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European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
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ECONIS (ZBW)
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1
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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