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~language:"eng"
~person:"Bakir, Aysen"
~person:"Reiff, Joseph"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Target group
11
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11
Advertising effects
10
Werbewirkung
10
Children
9
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9
Advertising
7
Werbung
7
Consumer behaviour
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3
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Bakir, Aysen
Reiff, Joseph
Hudders, Liselot
6
Gupta, Shruti
5
Cova, Bernard
4
Herstatt, Cornelius
4
Pepall, Lynne
4
Sapi, Geza
4
Shankar, Avi
4
Cauberghe, Veroline
3
De Jans, Steffi
3
Hennigs, Nadine
3
Kohlbacher, Florian
3
Moschis, George P.
3
Schramm-Klein, Hanna
3
Solomon, Michael R.
3
Stafford, Marla Royne
3
Suleymanova, Irina
3
Van de Sompel, Dieneke
3
Wiedmann, Klaus-Peter
3
Yu, Jun
3
Yu, Jungju
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Bagozzi, Richard P.
2
Barber, Nelson
2
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2
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2
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Chawla, Deepak
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Economics Department working paper
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Economics letters
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international consumer marketing
1
Review of industrial organization : RIO
1
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ECONIS (ZBW)
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1
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Targeted advertising and cumulative exposure effects : the impact of banning advertising to children in Quebec
Pepall, Lynne
;
Reiff, Joseph
- In:
Review of industrial organization : RIO
51
(
2017
)
3
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011782227
Saved in:
3
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
-
2016
Persistent link: https://www.econbiz.de/10011470958
Saved in:
4
The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne
;
Reiff, Joseph
- In:
Economics letters
145
(
2016
),
pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
Saved in:
5
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
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