//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Balabanis, George"
~subject:"Brand management"
~subject:"Global brands"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Global brands
Designation of origin
8
Herkunftsbezeichnung
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Markenführung
3
Brand
2
Country image
2
Markenartikel
2
National culture
2
Nationalkultur
2
Rules of origin
2
Ursprungsregeln
2
Associative network
1
Attitudinal measures
1
Attitudinal rating scale
1
Buying reasoning
1
Consumer ethnocentrism
1
Country of origin
1
Familiarity
1
Game theory
1
International marketing
1
Internationales Marketing
1
Measurement
1
Messung
1
Multinationales Unternehmen
1
Product
1
Product category
1
Produkt
1
Psycholinguistics
1
Social Web
1
Social group
1
Social network
1
Social network analysis
1
Social web
1
Soziale Gruppe
1
Soziales Netzwerk
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Balabanis, George
Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Jaffe, Eugene D.
4
Magnusson, Peter
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
Aiello, Gaetano
3
Barnes, Liz
3
Bianchi, Constanza
3
Bruwer, Johan
3
Checchinato, Francesca
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Klein, Kristina
3
Lee, Sangwon
3
Mandler, Timo
3
Merunka, Dwight
3
Rashid, Arooj
3
Rosker, Eduardo
3
Sethuraman, Raj
3
Vescovi, Tiziano
3
Wang, Cheng Lu
3
Yeniceri, Tulay
3
Aashish, Kumar
2
Arora, Amit
2
Arora, Anshu
2
Avdan, Oksana
2
Bai, Serhii
2
Bartsch, Fabian
2
Benson-Rea, Maureen
2
Borini, Felipe Mendes
2
Bruno, Pascal
2
Capitello, Roberta
2
D'Antone, Simona
2
more ...
less ...
Published in...
All
Journal of international marketing
2
International marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
3
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->