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~language:"eng"
~person:"Balabanis, George"
~subject:"Brand management"
~subject:"Markenartikel"
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Brand management
Markenartikel
Designation of origin
8
Herkunftsbezeichnung
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Consumer behaviour
7
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7
Brand image
6
Markenimage
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Consumer ethnocentrism
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Balabanis, George
Diamantopoulos, Adamantios
8
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Magnusson, Peter
5
Westjohn, Stanford A.
5
Fishman, Arthur
4
Higgins, David M.
4
Jaffe, Eugene D.
4
Lee, Sangwon
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Aiello, Gaetano
3
Barnes, Liz
3
Bianchi, Constanza
3
Bruwer, Johan
3
Checchinato, Francesca
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Han, C. M.
3
Klein, Kristina
3
Koubaa, Yamen
3
Mandler, Timo
3
Marette, Stéphan
3
Merunka, Dwight
3
Rashid, Arooj
3
Rojas-Méndez, José
3
Rosker, Eduardo
3
Sethuraman, Raj
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Simhon, Avi
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Vescovi, Tiziano
3
Wang, Cheng Lu
3
Yacouel, Nira
3
Yeniceri, Tulay
3
Yue, Chengyan
3
Zdravkovic, Srdan
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Aashish, Kumar
2
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Journal of international marketing
3
International marketing review
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ECONIS (ZBW)
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
3
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
4
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
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