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~language:"eng"
~person:"Balaji, M. S."
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
66
Advertising effects
22
Beziehungsmarketing
22
Relationship marketing
22
Werbewirkung
22
Dienstleistungsqualität
19
Service quality
19
Advertising
17
Customer satisfaction
17
Kundenzufriedenheit
17
Werbung
15
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Viral marketing
11
Virales Marketing
11
Internet marketing
10
Online-Marketing
10
Confidence
7
Einzelhandel
7
Retail trade
7
Vertrauen
7
Beschwerdemanagement
6
Brand
6
Complaint management
6
Emotion
6
Experiment
6
India
6
Indien
6
Lieferantenmanagement
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Perception
6
Service failure
6
Supplier relationship management
6
Wahrnehmung
6
Hotel industry
5
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Online availability
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Undetermined
33
Free
2
Type of publication
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Article
66
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
66
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
1
Language
All
English
German
37
Author
All
Balaji, M. S.
Gierl, Heribert
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Journal of business research : JBR
13
Marketing : ZFP ; journal of research and management
11
Journal of retailing and consumer services
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of strategic marketing
2
Marketing : journal of research and management
2
Psychology & marketing
2
Review of managerial science
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
66
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1
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10
of
66
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articles prioritized
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date (oldest first)
1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
6
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
7
Customer-perceived value influence on luxury hotel purchase intention among potential customers
Jiang, Yangyang
;
Zhang, Xiya
;
Balaji, M. S.
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013552661
Saved in:
8
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
9
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
10
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
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