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~language:"eng"
~person:"Ballings, Michel"
~person:"Raymond, Wladimir"
~subject:"Relationship marketing"
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Ballings, Michel
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The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
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