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~language:"eng"
~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
45
Firmenimage
45
Brand management
25
Corporate culture
25
Markenführung
25
Unternehmenskultur
25
Brand architecture
24
Markenarchitektur
24
Marketing management
14
Marketingmanagement
14
Public relations
12
Öffentlichkeitsarbeit
12
Reputation
7
Corporate heritage
5
Marketing
5
China
4
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corporate marketing
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Brand image
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Balmer, John M. T.
Hirsch, Peter B.
Melewar, T. C.
48
Foroudi, Pantea
24
Bang, Nguyen
17
Schwaiger, Manfred
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
15
Newburry, William
12
Walsh, Gianfranco
12
Abratt, Russell
11
Barnett, Michael L.
11
Davies, Gary
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Podnar, Klement
11
Swoboda, Bernhard
11
Wæraas, Arild
11
Deephouse, David L.
10
Dennis, Charles
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Gatzert, Nadine
9
Helm, Sabrina
9
Hillenbrand, Carola
9
Kitchen, Philip J.
9
Otubanjo, Olutayo
9
Pérez, Andrea
9
Foroudi, Mohammad Mahdi
8
Greyser, Stephen A.
8
Hatch, Mary Jo
8
Iglesias, Oriol
8
Martin, Graeme
8
Mishina, Yuri
8
Money, Kevin
8
Quevedo Puente, Esther de
8
Rodríguez del Bosque, Ignacio A.
8
Schultz, Majken
8
Szwajca, Danuta
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Journal of business strategy
7
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Foundations of corporate heritage
3
Journal of business research : JBR
3
The journal of business strategy
2
Working paper series / Bradford University School of Management
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
International studies of management and organization
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
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The journal of product & brand management
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ECONIS (ZBW)
45
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45
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1
At the crossroads : generative AI and corporate risk management
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 426-429
Persistent link: https://www.econbiz.de/10014468417
Saved in:
2
Adventures in the metaverse
Hirsch, Peter B.
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 332-336
Persistent link: https://www.econbiz.de/10013392373
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
5
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
6
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
7
Counting the spoons : what really influences corporate reputation
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011757578
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
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