//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Bang, Nguyen"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
40
Brand management
35
Markenführung
35
Brand image
24
Markenimage
24
Relationship marketing
23
Corporate reputation
17
Firmenimage
17
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Einzelhandel
10
Retail trade
10
China
9
Marketing management
8
Marketingmanagement
8
Public relations
8
Social Web
8
Social web
8
Öffentlichkeitsarbeit
8
Higher education institution
7
Hochschule
7
Innovation
7
Brand architecture
6
Confidence
6
Dienstleistungsqualität
6
Gerechtigkeit
6
Internet marketing
6
Justice
6
Markenarchitektur
6
Online-Marketing
6
Reputation
6
Service quality
6
Taiwan
6
Vertrauen
6
Place marketing
5
Standortmarketing
5
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
44
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
45
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
Author
All
Bang, Nguyen
Han, Heesup
129
Mattila, Anna S.
106
Lusk, Jayson L.
75
Phau, Ian
75
Grewal, Dhruv
71
Khare, Arpita
71
Loureiro, Sandra Maria Correia
69
Dwivedi, Yogesh Kumar
68
Jang, Soocheong
63
Nayga, Rodolfo M.
62
Septianto, Felix
62
Hollebeek, Linda D.
59
Paul, Justin
59
Kumar, V.
57
Belk, Russell W.
56
Ko, Eunju
55
Thaichon, Park
54
Verhoef, Peter C.
52
Vrontis, Demetris
50
Laroche, Michel
49
Bagozzi, Richard P.
48
Kim, Jungkeun
47
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Hyun, Sunghyup Sean
45
Prentice, Catherine
45
Diamantopoulos, Adamantios
43
Smith, Alan D.
43
Gil Saura, Irene
42
Walsh, Gianfranco
42
Wong, IpKin Anthony
42
Park, Jungkun
41
Das, Gopal
40
Rajagopal
40
Balaji, M. S.
39
Bijmolt, Tammo H. A.
39
Kim, Seongseop
39
Eisend, Martin
38
Johnson, Lester W.
38
more ...
less ...
Published in...
All
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of consumer studies
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
3
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
7
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->