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~language:"eng"
~person:"Bang, Nguyen"
~subject:"China"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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China
Consumer behaviour
Konsumentenverhalten
40
Brand management
35
Markenführung
35
Brand image
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Corporate reputation
17
Firmenimage
17
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Einzelhandel
10
Retail trade
10
Marketing management
8
Marketingmanagement
8
Public relations
8
Social Web
8
Social web
8
Öffentlichkeitsarbeit
8
Higher education institution
7
Hochschule
7
Innovation
7
Brand architecture
6
Confidence
6
Dienstleistungsqualität
6
Gerechtigkeit
6
Internet marketing
6
Justice
6
Markenarchitektur
6
Online-Marketing
6
Reputation
6
Service quality
6
Taiwan
6
Vertrauen
6
Place marketing
5
Standortmarketing
5
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29
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Article
46
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
47
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
Author
All
Bang, Nguyen
Rozelle, Scott
179
Huang, Jikun
142
Han, Heesup
116
Wu, Yanrui
97
Mattila, Anna S.
96
Li, Shi
93
Chan, Kam C.
92
Smyth, Russell
91
Kong, Dongmin
89
Fung, Hung-gay
87
Zhang, Wei
86
Lin, Boqiang
84
Cai, Fang
80
Zhang, Linxiu
79
Yao, Shujie
77
Lusk, Jayson L.
76
Wan, Guanghua
76
Li, Jing
74
Li, Yuan
73
Phau, Ian
72
Wang, Ying
72
Zhang, Jing
72
Huang, Yiping
71
Lee, Chien-chiang
69
Khare, Arpita
68
Zhang, Yan
68
Zhang, Junsen
66
Zhang, Xiaobo
66
Cooke, Fang Lee
65
Wang, Lei
65
Yang, Yang
64
Wu, Jie
63
Dwivedi, Yogesh Kumar
62
Lin, Justin Yifu
62
Liu, Yang
62
Nayga, Rodolfo M.
61
Grewal, Dhruv
60
Li, Jie
60
Loureiro, Sandra Maria Correia
60
Paul, Justin
60
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Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asia Pacific business review
1
Asia Pacific journal of management
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology management : IJTM
1
International studies of management and organization
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
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ECONIS (ZBW)
47
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47
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date (oldest first)
1
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
2
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
3
Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy
Yu, Xiaoyu
;
Li, Yajie
;
Su, Zhongfeng
;
Tao, Yida
;
Bang, …
- In:
Asia Pacific journal of management
37
(
2020
)
4
,
pp. 1141-1163
Persistent link: https://www.econbiz.de/10012307974
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
6
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
9
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
10
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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