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~language:"eng"
~person:"Barclay, Corlane"
~person:"Netzer, Oded"
~type:"article"
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Search: subject_exact:"Data Mining"
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Data Mining
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Barclay, Corlane
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Law, Chun Hung Roberts
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Ranjan, Jayanthi
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Rita, Paulo
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Li, Gang
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Shi, Yong
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9
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Knowledge discovery process and methods to enhance organizational performance
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Strategic project management : contemporary issues and strategies for developing economies
2
Artificial intelligence in marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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1
Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
Saved in:
2
Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon
;
Johar, Gita Venkataramani
;
Li, Yanyan
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
Saved in:
3
Frontiers: polarized America : from political polarization to preference polarization
Schoenmueller, Verena
;
Netzer, Oded
;
Stahl, Florian
- In:
Marketing science
42
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014317005
Saved in:
4
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
5
When words sweat : identifying signals for loan default in the text of loan applications
Netzer, Oded
;
Lemaire, Alain
;
Herzenstein, Michal
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 960-980
Persistent link: https://www.econbiz.de/10012177745
Saved in:
6
Idea generation, creativity, and prototypicality
Toubia, Olivier
;
Netzer, Oded
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011645742
Saved in:
7
Data mining in organizations : challenges and opportunities for small developing states
Barclay, Corlane
- In:
Knowledge discovery process and methods to enhance …
,
(pp. 189-214)
.
2015
Persistent link: https://www.econbiz.de/10012123335
Saved in:
8
The application of the business understanding phase of the CRISP-DM approach to a knowledge discovery project on education
Barclay, Corlane
- In:
Knowledge discovery process and methods to enhance …
,
(pp. 83-102)
.
2015
Persistent link: https://www.econbiz.de/10012116939
Saved in:
9
Decision style profiles of project managers : preliminary exploration of idea versus action orientation
Osei-Bryson, Kweku-Muata
;
Barclay, Corlane
- In:
Strategic project management : contemporary issues and …
,
(pp. 31-45)
.
2016
Persistent link: https://www.econbiz.de/10011409415
Saved in:
10
Measuring the success of data mining projects : an exploratory application of the project performance scorecard
Barclay, Corlane
- In:
Strategic project management : contemporary issues and …
,
(pp. 305-322)
.
2016
Persistent link: https://www.econbiz.de/10011409722
Saved in:
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