//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Bauer, Hans H."
~person:"Chang, Chingching"
~person:"Septianto, Felix"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
49
Werbewirkung
49
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
26
Werbung
25
Emotion
17
Cognition
9
Kognition
9
Brand management
8
Markenführung
8
Psychology of advertising
7
Werbepsychologie
7
Brand
5
Luxury goods
5
Luxusgüter
5
Markenartikel
5
Construal level
4
Deutschland
4
Germany
4
Personality psychology
4
Persönlichkeitspsychologie
4
Taiwan
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Experiment
3
Internet marketing
3
Markenimage
3
Mixed emotions
3
Online-Marketing
3
Prosocial
3
Prospect Theory
3
Prospect theory
3
Sales promotion
3
Satisfaction
3
Verkaufsförderung
3
Zufriedenheit
3
advertising
3
Advertising media
2
more ...
less ...
Online availability
All
Undetermined
25
Free
1
Type of publication
All
Article
41
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Arbeitspapier
3
Working Paper
3
Graue Literatur
1
Non-commercial literature
1
Language
All
English
German
28
Author
All
Bauer, Hans H.
Chang, Chingching
Septianto, Felix
Pelsmacker, Patrick de
57
Dens, Nathalie
32
Eisend, Martin
29
Gierl, Heribert
27
Wilbur, Kenneth C.
24
Diehl, Sandra
23
Reijmersdal, Eva A. van
23
Taylor, Charles Raymond
23
Kaiser, Harry M.
22
Terlutter, Ralf
21
Pauwels, Koen
20
Bellman, Steven
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Wilson, Rick T.
14
Bergkvist, Lars
13
Boerman, Sophie C.
13
Choi, Yung Kyun
13
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of retailing and consumer services
7
Psychology & marketing
5
Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Series: Management know-how / M
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Marketing intelligence & planning
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
2
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
3
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
4
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
7
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
8
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
9
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
10
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->