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~language:"eng"
~person:"Belch, George E."
~type_genre:"Glossary included"
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Advertising
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Sales promotion
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Sales-promotion
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Belch, George E.
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McGraw-Hill higher education
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The McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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1
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
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2007
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7. ed.
Persistent link: https://www.econbiz.de/10013483546
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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