//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Bellenger, Danny N."
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
B-to-B-Marketing
26
Business-to-business marketing
26
Lieferantenmanagement
9
Supplier relationship management
9
Negotiation techniques
4
Verhandlungstechnik
4
Bargaining theory
3
Beziehungsmarketing
3
Bundling strategy
3
Business-to-Business-Marketing
3
Consumer behaviour
3
Investitionsgütermarketing
3
Konsumentenverhalten
3
Leistungsbündel
3
Marketingtheorie
3
Negotiations
3
Project management
3
Projektmanagement
3
Relationship marketing
3
Selling
3
Verhandlungen
3
Verhandlungstheorie
3
Verkauf
3
Angebotsbearbeitung
2
Auftragsabwicklung
2
Beschaffung
2
Betriebliche Wertschöpfung
2
Complexity management
2
Contract
2
Customer integration
2
Dienstleistungsmarketing
2
Economics of information
2
Financial Engineering
2
Financial engineering
2
Gioia methodology
2
Informationsökonomik
2
Kaufverhalten
2
Komplexitätsmanagement
2
Kundenintegration
2
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Bellenger, Danny N.
Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Katrichis, Jerome M.
3
Lilien, Gary L.
3
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Johnston, Wesley J.
2
Kleinaltenkamp, Michael
2
Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Ahonen, Toni
1
Alnakhli, Hayam
1
Barner-Rasmussen, Wilhelm
1
Barqawi, Neda
1
Baumann, Jasmin
1
Bettis-Outland, Harriette
1
Bizzi, Lorenzo
1
Blankson, Charles
1
Blois, Keith
1
Brito, Carlos Henrique Figueiredo e Melo de
1
Brown, James R.
1
Bun, Maurice J. G.
1
Cederlund, Cecilia
1
Chatterjee, Sharmila C.
1
Cockayne, David
1
Coombes, Philip
1
Corsaro, Daniela
1
Dant, Rajiv P.
1
DeLeon, Anthony J.
1
Dean, Andrew Kristoffer
1
Deitz, George D.
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->