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~language:"eng"
~person:"Berger, Allen N."
~person:"Chiu, Hui-yun"
~person:"Glynn, Mark S."
~type_genre:"Fallstudie"
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Vertriebsweg
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1981-1990
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Business-to-business brand management : theory, research and executive case study exercises
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International marketing in rapidly changing environments
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The journal of business : B
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ECONIS (ZBW)
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Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
Saved in:
2
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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3
The coexistence of multiple distribution systems for financial services : the case of property-liability insurance
Berger, Allen N.
- In:
The journal of business : B
70
(
1997
)
4
,
pp. 515-546
Persistent link: https://www.econbiz.de/10001228876
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