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~language:"eng"
~person:"Beverland, Michael"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
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Brand management
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1971-2006
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Beverland, Michael
Beverland, Michael B.
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Lindgreen, Adam
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Cankurtaran, Pinar
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing : metaphors and metamorphosis
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ECONIS (ZBW)
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What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
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2
Relationship marketing as a marriage
Lindgreen, Adam
;
Palmer, Roger
;
Beverland, Michael
- In:
Marketing : metaphors and metamorphosis
,
(pp. 172-182)
.
2008
Persistent link: https://www.econbiz.de/10003746832
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