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~language:"eng"
~person:"Bezençon, Valéry"
~person:"Gabrielsson, Mika"
~person:"Glynn, Mark S."
~type_genre:"Fallstudie"
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Business-to-business brand management : theory, research and executive case study exercises
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Cahier de recherche en marketing & management
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International journal of retail & distribution management
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ECONIS (ZBW)
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Penetration of fair trade in mainstream distribution : key management factors and impact
Bezençon, Valéry
-
2007
Persistent link: https://www.econbiz.de/10003851222
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2
The role of branded retail in manufacturers' international strategy
Ilonen, Laura
;
Wren, Jody
;
Gabrielsson, Mika
; …
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
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3
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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