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~language:"eng"
~person:"Bezold, Thomas"
~subject:"Sponsorship"
~type_genre:"Aufsatz im Buch"
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Branded spaces : experience enactments and entanglements
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Naming rights for sports stadiums : sponsor versus club ; who makes the proper brand?
Bezold, Thomas
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 121-131)
.
2013
Persistent link: https://www.econbiz.de/10010127897
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