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~language:"eng"
~person:"Bigné Alcañiz, J. Enrique"
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Search: subject:"Virtuelle Realität"
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Virtuelle Realität
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virtual reality
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Bigné Alcañiz, J. Enrique
Castronova, Edward
26
Jung, Timothy
15
Loureiro, Sandra Maria Correia
15
Dieck, M. Claudia tom
13
Rauschnabel, Philipp A.
10
Barnes, Stuart J.
8
Flavián Blanco, Carlos
8
Ruyter, Ko de
8
Wagner, Gert G.
8
Bell, Mark W.
7
Wood, Natalie T.
7
Fiedler, Marina
6
Haruvy, Ernan
6
Ibáñez-Sánchez, Sergio
6
Orús, Carlos
6
Pantano, Eleonora
6
Vartiainen, Matti
6
Chesney, Thomas
5
Chylinski, Mathew
5
Heller, Jonas
5
Innocenti, Alessandro
5
Lee, Seung Hwan Mark
5
Lehdonvirta, Vili
5
McLean, Graeme J.
5
Meißner, Martin
5
Papagiannidis, Savvas
5
Rao, N. Raghavendra
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
Barhorst, Jennifer Brannon
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Bennett, Elisabeth E.
4
Bielen, Samantha
4
Chung, Namho
4
Ciaramitaro, Barbara L.
4
Cowan, Kirsten
4
Cranmer, Eleanor E.
4
Dwivedi, Yogesh Kumar
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Fang, Yulin
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Journal of business research : JBR
2
Biometrics and neuroscience research in business and management : advances and applications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The Cornell hospitality quarterly
1
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1
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
Saved in:
2
Does virtual reality trigger visits and booking holiday travel packages?
Bigné Alcañiz, J. Enrique
;
Maturana, Patricio
- In:
The Cornell hospitality quarterly
64
(
2023
)
2
,
pp. 226-245
Persistent link: https://www.econbiz.de/10014253107
Saved in:
3
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
4
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
5
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
Saved in:
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